What I've learned today

Diaphragmatic Breathing Technique

Most of the people are known to breathe through their chest. Shallow breathing through the chest means you are disrupting the balance of oxygen and carbon dioxide necessary to be in a relaxed state.   The correct breathing technique is called Diaphragmatic Breathing (stomach breathing). We automatically breath this way when we are born. Diaphragmatic breathing uses the diaphragm muscle (a strong dome shaped muscle) located under our ribs and above our stomach. When we breath in, we push the muscle down, and our tummy moves forward. When we breath out, the diaphragmatic muscle moves back to resting position and our tummy moves back in. There is little or no upper chest movement.   As we grow older many of us change our pattern of breathing and start breathing through our chest. This can be the result of a number of factors such as the pressure to have a flat tummy, certain fashions, poor posture, and of course anxiety.   

Diaphragmatic Breathing Exercise  

How to do it:  

• You can either stand or lie down
• Stand with your feet fairly close together
• Relax and free your mind from all thoughts (easier said than done but don't worry about it!)
• Rub your hands together briskly and then place one palm about 2 fingers below your navel. Place the other palm on top of the first one.
• Open your mouth slightly
• Press gently and smoothly inward on your abdomen with your palms. Breath out during a count to six.
• Hold for a count of two
• Release smoothly and breath in under a count to six.
• Hold for a count of two. (This whole process of pressing, holding, releasing, holding is called a breathing unit)
• Repeat this whole process until you have done ten whole breathing units.

 

• When you are done drop your arms and wait for a few seconds (or as long as it feels right for you).
• When ready rub your hands together and "wash" your face and head with them. Open your eyes and walk a few steps.

 Here are a few tips for you: To do this correctly you breath out on pressing and breath in on releasing. In the beginning try and forget about the breathing it usually takes care of itself. Concentrate on the pressing and releasing. Practice once in the morning and once in the evening for a couple of weeks and see how you feel! As you go along you can add more units to your exercise. If you feel stressed, upset or tired this is a very good and quick exercise to revitalize yourself. There is a second and third stage of this exercise where you visualize bad energy leaving you when pressing and good energy entering when releasing. I will try and write something about this later. 

"Practice is the mother of all skills"    

Photoshop 2 Column Magazine layout tutorial

Source: Steve Tutes

For this Photoshop tutorial we are going to do a very simple layout for a magazine or newsletter. We will have a heading at the top, with 2 columns of text and a graphic or photo in the center of the page, with the text wrapping around it.

• Start by selecting File -> New. Select cms as the measuring specs. The width will be 18 cms and the height 28. This is a safe printable area for A4 which has a maximum size of 21 X 29.7 cms. Make the resolution 300 dpi, which will give a reasonable picture quality when printed. Select color mode of CMYK which is a standard for printing.
  Click OK
  
• Select from the main menubar "View" -> "Show rulers". The rulers will appear at the top and left side of the page.
  
• Drag the guidelines down from the rulers by left clicking inside the ruler and dragging the lines down.
  
• Open the graphic or photo you wish to use and copy and paste it into the layout document.
  
• Select the square Selection Tool (M) and drag a selection around the edge of the document. Press the "ALT" key down and you will get a minus (-) sign near the mouse cursor. Click about 30 pixels from the top left corner and drag to about the same from the bottom right corner. You should have a frame around the document.
  
• Select a Color , Swatch or Style from the relevant window and using the Fill bucket (G) fill the frame with the colour or texture you have chosen.
  
• Select the Text Tool (T). From the main toolbar, select "Window" -> "Show Paragraph". Select the font you wish to use and the size of the font. I chose Bank gothic font and a size of 180 pixels.
  
• Click inside the top guidelined header section, and type your title.
  

Flash Tutorials in Video Format - Watch them now at LearnFlash.com  

Making the double columns in Photoshop

• With the Text Tool (T) still selected, click on the top left corner of the left column and drag to the bottom right of that section. Start typing away. When you come to the image you will have to wrap the text manually by hitting the return key just before the edge of the graphic.
  
• Do the same with the right column.
  

That's it! You've done it. You can tidy things up by drawing a few lines or flourishes here and there. And doing a few sub-headings.

20 Magazine Layout Designs for Inspiration

This post showcases 30 creative and beautifully designed inside pages of magazines. There are some elements that we give importance to when designing the inside pages of a magazine such as the typeface used for headlines, subheadlines and the body, the color palette or combination of colors used, the paragraph style, the folio, the styles applied to images. These are some of the elements that we set in our templates, master pages or style sheets when doing the layout in Adobe Indesign or other desktop publishing programs in order to create a coherent look for a particular publication or magazine from cover to cover.

I tried to include visually appealing, interesting and creative design solutions just in case you are looking for some inspiration in designing the inside pages of a publication, be it a magazine, an annual report or a book. I hope everybody will find something interesting in this post.

Magazine Layout 01
Modern Design Magazine issue 13, July 2008

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 02
Dwell Magazine

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 03
Official U.S. Playstation Magazine

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 04
MM Magazine

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 05
Modern Design Magazine issue 13, July 2008

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 06
MAP Magazine

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 07
Magazine Spread

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 08
Life Lounge Magazine

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 09
Radical Magazine

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 10
Keeping on Track

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 11
Change in the Feather

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 12
Eyes on the Skies

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 13
Breaking New Ground

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 14
Berlin Fashion Week, Modern Design Magazine

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 15
The Carbon Connection

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 16
Modern Design Magazine, Kumi Yamashita, The Art of Shadows

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 17
Between the ducks…

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 18
The Oklahoman Review, Issue 001

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 19
Three Sixty Magazine

VIEW THIS MAGAZINE LAYOUT

Magazine Layout 20
Editorial Design

VIEW THIS MAGAZINE LAYOUT

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Magazine Layout

Source: Magazine Layout By Brad Hammerstron

I do a magazine at least once a month.

We have standard sizes, 1/16, 1/8, 1/4, 1/2 and full page. That's it.

Our pricing is NOT based on a per column inch rate like a newspaper because a 1/16 page ad usually takes about the same amount of time that a half page ad does, so, our prices are on a sliding scale where a 1/16th page cost is the most expensive. That way if the reps sell a TON of 1/16 (or the MOST common, a 1/4 page ad) we make nothing but gravy on the page.

Once you do one magazine, you'll get a feel for who is a repeat advertiser and who is not. You can usually take the last issue and clean out all the editorial (except for the repeat editorial personalities or sections) and leave the ads that you think will run again.

Then, as the sales are being made you do a dummy. This is sometimes a bunch of paper that you fold up by hand to imitate the magazine or an InDesign Dummy where you kind of know what advertisers you have. You place the ads so that they don't compete with each other and the pages are about 25-50% advertizingadvertising on your ratio, some advertising rags go as high as 70% but they're not magazines.) Once you have all the ads in place THEN you fill the rest with editorial. Hopefullly Hopefullyore than enough editorial to fill the mag, or you'll be doing callouts and BIG headlines and graphics to fill up the space.

The ads are the most important part. Editorial comes second. You can cut paragraphs, stories, stretch stories over two or three pages to make it fit but you cannot do that with ads. Those are your bread and butter.

Once you have the ads all in place (don't need to have them designed or proofed yet - just the placement then you drop in the editorial) pour the editorial over the top, like milk. Let it settle so that the top of your text is even, all your columns line up. (All your text baselines MUST line up or your text will look funny)

Chose 1 font for paragraph text. It should ALWAYS be the same leading and the same point size. Use a common font for this - DO NOT use anything out of the ordinary or "Unique". If your Art director suggests using anything fancy or weird, ignore him/her.

All your headlines should be the same font as unless there is ONE article in particular you want to get fancy with. DO NOT use more than that or your magazine will look childish.

If you have more than one article on a page, the top headline should be the boldest. Subsequent headlines should get smaller and smaller as they decrease in size and importance.

Your cut lines (captions- the brief description accompanying an illustration) should be one point smaller than your paragraph text and italicized. Do not use indentation, bullets or hyphenation on captions.

Your choices are: Paragraph font, Font size and Justification (you can choose full justification or left aligned, leaving the right jagged sometimes), headline font (size varies), justification , and cut line justification. This is called your style sheet.

Once you have designed one magazine, save these styles in your style settings so that you can easily highlight text and choose a style, whether it's headline, paragraph or cutline.

Callouts are when a story doesn't QUITE fit the page and you need to make it a little larger. You pick the most profound sentence in the article and duplicate it in the middle of the story, larger and bold, perhaps a different colour, that's up to you. It's a cheat.

Bylines can have their own style too, either use your cutline style or create a new one that looks good, but keep it consistent. The byline on a newspaper or magazine article gives the name, and often the position, of the writer of the article. A typical newspaper byline might read:

John Smith
Staffwriter

A byline can also conclude a brief article summary, introducing the writer by person.

Do your best to avoid clipart (pre-made images used to illustrate any medium). There is no place in a magazine for clipart except in ads (and even then, do your damnedest to avoid it). If you need a graphic for an editorial piece, find a photograph. Clipart is for kids. You can always use cartoons (like political cartoons).

Most importantly, find a cover shot. Do not use clipart or put ads on the cover. Find a cover shot early on. there is nothing worse than having an entire magazine done and you've got nothing on the cover.

I'll assume you have your masthead done already (listing printed in all issues of a newspaper or magazine (usually on the editorial page) that gives the name of the publication and the names of the editorial staff, etc.). Keep that consistent. Do not move it. It should be bold. It doesn't necessarily have to be catchy - that's what your cover shot is for. You can play with it, depending on what the cover shot is.

That's a start anyway.